Our mission has always been to develop industry-leading technology that makes advertising and media management more efficient, accurate and easy to use. Our employees have played a major role in helping Adazzle create and deliver best-in-class products and services, and as the industry continues to evolve and expand, we’ve continued to look for new opportunities to change, strengthen and position our business for future success.
So today, we are incredibly proud to announce that we have signed an agreement to be acquired by Comcast. The deal will see our people and products become part of one of the most innovative media and technology companies in the world.
We are privileged to have the strong support of our customers, investors, partners, and most importantly, our employees. Moving forward, the products and services that our customers and partners have come to trust from Adazzle will continue to be developed, supported and sold as part of the Comcast portfolio.
Comcast’s statement about the announcement:
“Adazzle is a dynamic company, offering an innovative, best-in-class digital campaign management platform that can accelerate digital capabilities and unify cross-platform transactions. Adazzle’s products and solutions are a real complement to our existing advanced advertising initiatives and this partnership reflects the business and technology trends we are seeing in the industry today. Integrating Adazzle into our advanced advertising group will accelerate our product development and expedite our ability to provide streamlined digital products and services at scale.”
We are excited about this next chapter for Adazzle and are fortunate to have the support of Comcast as we look to expand our solutions across platforms globally.
Teiffyon Parry, Managing Director, Adazzle