Adazzle Announces Managing Director

LONDON, UK, July 16, 2014 – Adazzle Limited today announced that its board of directors has appointed board member Teiffyon Parry as managing director.  The appointment follows a recruitment process triggered by the death of the previous managing director, Harry Torrance, earlier this year.

Mr. Parry joined Adazzle’s board in 2012, having worked at Adazzle since 2001.  During his time with the firm, he has worked across a broad range of the company’s business functions, before focusing on client services.  As Adazzle’s Director of Client Services, Mr. Parry successfully led the new business acquisition and deployment of Adazzle across several markets.

Mr. Parry said, “I am looking forward to building on the successes of the past few years, and leading Adazzle in its next phase of innovation and growth.  Whilst we are understandably upset at the untimely loss of Harry Torrance, we are also excited about the opportunities that lie ahead of us as we enter a new chapter in Adazzle’s future.”

On behalf of Adazzle’s board, chairman Philip Shaw said, “Under Harry’s leadership, Adazzle grew from an established UK print media trading platform to the dominant system for trading print and online media in the UK, as well as launching in several overseas markets.  With Teiffyon, we have a leader who can bring the same level of passion and performance to drive the next stage of Adazzle’s growth.”

As managing director, Mr. Parry will work with Adazzle’s leadership team to drive the company’s ongoing performance, whilst retaining responsibility for client & product services.

About Adazzle                              

Adazzle is a specialist software and technology consulting company supplying workflow automation and trading systems for the media industry. Primarily focused on media agencies, trading desks and publisher sales points, Adazzle’s customers enjoy improved business efficiency and increased productivity achieved through time saving, accuracy, control and insight of media administration. The company’s industry leading trading platform is the dominant system used across both Print and Digital advertising. In the UK, Adazzle accounts for ~50% of agency traded media in these sectors. Operating in 6 further markets across the EMEA and APAC regions Adazzle continues to grow its international footprint.

NOTE TO EDITORS:  If you would like additional information on Adazzle Limited and its products, please visit the Adazzle website at

Adazzle and the Adazzle Logo are trademarks of Adazzle Limited.


Teiffyon Parry
Managing Director, Adazzle Limited
Contact Phone: +44 (0)20 3427 5774
Contact E-mail:

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